GLOBAL OVERVIEW OF THE ORGANIC MARKET AND COMPARATIVE ANALYSIS BETWEEN FRANCE AND BRAZIL

Abstract

This study presents a global overview of the organic market, highlighting the relevance of Europe, particularly France, in this context, and conducts a comparative analysis with Brazil. Specifically, it aims to describe the organic market worldwide and in Europe from 2012 to 2021; characterize the organic market in Brazil and France by comparing their strengths and weaknesses, as well as the threats and opportunities in each context; and estimate the key factors influencing organic consumption in Brazil. The methodological approach adopted was exploratory and descriptive, based on the collection and analysis of secondary data from official statistics and specialized literature. These data were organized into tables and graphs to provide a detailed view of the sector. Subsequently, the SWOT Matrix was applied to map the main variables of the internal and external environment of the analysed markets The results provide support for the development of strategies and the formulation of policy recommendations aimed at organic agriculture in Brazil.