Desafios e oportunidades para o varejo online

Estudo de moda no setor de Passos (MG)

Abstract

In order to know and understand how the clothing fashion sector in Passos (MG) has been preparing to face this moment of instability in the online sales environment, a case study was proposed with three clothing retailers that manufacture their pieces in the city. The proposal aimed to identify the challenges and opportunities for the sector, considering that the city is an industrial center for clothing and is home to well-known brands inside and outside the country. The research was carried out based on interviews with online commerce representatives from three companies, it was qualitative in nature and involved large, medium and small companies. The sales channels, the operation of electronic commerce and the challenges and opportunities for electronic commerce were analyzed, seeking to understand in a broad way how the clothing sector in the city is living in this new technological environment. The evidence found demonstrated the main challenges to be overcome and the opportunities to be seized for the development of e-commerce in the clothing fashion sector in Passos (MG).